5 debunked myths about selling and marketing on social media
When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads....
View ArticleCall to action 101: here’s how to use them on your blog
Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find...
View ArticleBuild and protecting your online reputation: a brief how to guide
In today’s digital lifestyle, no matter what you do or where you are in life, it’s important to have a good and solid digital footprint. Most people aren’t just interested in the reputation of the...
View ArticleMusical marketing: brands should fine tune campaigns using music
F and F-sharp — two simple bass notes that define the classic thriller Jaws. That score still effectively strikes a chord of suspense and fear in many fans. And can you imagine the crawling text that...
View Article4 viral marketing lessons from the Pokemon Go craze
If by now you don’t know what Pokemon Go is, you are truly out of touch with digital reality. Pokemon Go has taken the world by storm. In less than a month it has more daily users than Twitter, longer...
View ArticleEmail marketing is still relevant, ignore it at your peril
Email has found itself in a precarious situation. While it’s still everywhere — and not going anywhere — its users have no shortage of legitimate complaints. Chief among them: email marketing — which...
View ArticleThe future of advertising agencies: technology killed the ad man
An article published in Ad Age quotes Kimberley-Clark CMO, Clive Sirken predicting that the advertising agency of the future will adopt an Uber-like approach: “managing the traffic without owning the...
View ArticleTownship-based digital agency Lemok flying South African flag abroad
An agency originating from Soshanguve, north of Pretoria, has earned itself international recognition. Known as Lemok, the township-based digital agency has won clients from Angola and Florida in its...
View Article3 quick tips for brands to get the most out of Facebook Messenger
Facebook Messenger allows consumers to easily open a dialogue with the companies. Both Messenger and Facebook — as the social network — are becoming more integrally linked, and it is great news for...
View Article5 bite-sized tips for using video in your marketing campaigns
The art of digital story telling is constantly evolving, and 2016 is the year of the video. It makes the cut in almost every article you read, whether it’s trends to look out for or tips to improve...
View ArticleFacebook to circumvent ad-blocking software on desktop, because ‘choice’
Whether it’s due to aesthetics, data usage or horrible ads in general, ad-blocking software is only gaining steam these days. The trend has however seen loads of websites ask their users to disable...
View ArticleYouTube Live: 4 ways businesses can use Google’s streaming app
Faced with stiff competition from Facebook, Twitter, and a handful of upstarts, Google-owned YouTube has announced it will be adding a live mobile streaming option to its own native app. This is...
View ArticleAdBlock Plus: Facebook’s ad-block sidestep is ‘anti-user’
Popular advertising filtering service AdBlock Plus has criticised Facebook after the social media firm announced plans to sidestep ad-blocking software. In a blog post earlier this week, Facebook said...
View ArticleThat was fast! Adblock Plus gets one over Facebook again
Earlier this week, Facebook announced that it would sidestep ad-blocking software in order to serve ads to users. The social network justified the move by claiming it now offered better ad designs and...
View ArticleHow to advertise your brand, products and services to Millennials
If your business relies on being online to sell services and products, it’s important that you understand how to advertise to Millennials. This younger age group can potentially be your clients in the...
View ArticleBeyond the traffic: 3 ways to engage an online audience
The “Field of Dreams” principle generally doesn’t apply to web traffic. You can’t just build a website and expect that people will come. It can take some heavy lifting to draw visitors. But there’s a...
View ArticleFacebook Messenger’s bots can now send you advertisements
A lot has been said about Facebook and its advertising mentality this month, but this week the company announced that’s change its advertising policies to help Facebook Messenger bots sell you things....
View ArticleTwitter now shares ad revenue with content creators
In hopes to compete with YouTube and Instagram, Twitter will now share advertising revenue with those who upload videos to the service. This is part of the company’s Amplify advertising programme....
View ArticleOnline brand identity: 12 questions to ask before creating one
Creating an offline or online brand identity is one of the biggest challenges for present day startups, regardless of their size or funding corpus, as it gets increasingly difficult for them to...
View ArticleTFG advertises sale using Mario-inspired game
The Foshini Group (TFG) is using a Mario Bros. inspired game to encourage users to shop on its platform, as part of its site-wide Shop Hop promotion. The company earlier this week debuted Super Stan, a...
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